Benefit's Glasto Pop-Up Reinvents The Beauty Destination
It’s what we’ve all been waiting for: drive-thru beauty has finally come to Britain, phew.
Drive-thru culture might just be the best thing to come from our pals across the pond, starting with drive-by coffee shops, providing much-needed caffeine injections along the M4, before progressing to cinema with cutesy movie night drive-thrus, where you can watch a Clueless-esque classic in a beaten-down Cadillac under the stars – almost as if you’re in an Eighties utopian flick yourself (the whole thing is very meta). It was only a matter of time before beauty service stations became a thing. Because, what do all festival-bound girls want more when they’re stuck in a four hour traffic? (Aside from an in-seat toilet). Perfectly-plucked eyebrows, obvs.
This summer Benefit will launch GlastonBrow, the UK’s first brow and beauty drive-thru. The all-millennial-pink beauty pit stop will give away freebies, brow waxes and other festival essentials to glitter-bugs en-route to Glastonbury.
What To Pack For A Festival
Located on the main road to the festival, the beauty service station will provide a range of dedicated brow treatments whilst entertaining passers-by with music provided by an in-station DJ. Customers will also be able to pull up to the the glistening pink window and choose from a menu of brow-inspired gifts, before continuing to a collection window where ‘Benebabes’ will hand out their chosen goodies. Naturally, there will be flower-crowns aplenty.
If you’re savvy enough to document your visit to the beauty service station via selfie, using #BenefitBrows, you’ll be in the chance of winning a year’s supply of Benefit’s cult brow products.
Benefit’s head makeup artist, Lisa Potter-Dixon explains: “Brows have the power to give you an instant eye lift and can totally transform your look. It doesn’t matter if you’ve had years of over-plucking or are struggling with unruly and thick brows, our team can magically transform them into beautifully groomed arches. We’re taking our signature technique and beloved brow experts to Somerset for all festival-goers to rock a statement brow to match their feathers and glitter – it’ll be sure to get them into the festival spirit!”