Keeping Up With Korea Inside Seoul Fashion Week
The style-set have sashayed into Seoul Fashion Week to profile South Korea’s take on the autumn/winter 2017 collections. We are on the ground bringing you all the latest runway reports, best beauty bits and street style stars. Here’s everything you NEED to know about Korean Fashion…
Bear Afros At PLF
It seems apt that in the politest city in the world (NOTE: do not travel to Seoul if you have no manners) opened their fashion week with a collection inspired by their main mascot, Line and Friends, a cuddly little bear. Aside from the Bjorn Borg inspired shorts- which brought a whole new meaning to batty bashers- and accompanying boldly coloured zip through jackets there was dashes of denim in the form of boxy jackets branded with bear motifs and a substantial side helping of early noughties realness. Bucket hats, paneled joggers marked yet another return to the time when N Sync reigned supreme and one model even molded his afro into bear ears… now that is dedication to the cause!
K-Pop Stars KO’ed The FROW
Now it’s not usually custom for FROWers to clap for every look or bow to every photographer who snaps them. However it is if you are a member of up-and-coming K-Pop (that’s Korean Pop if you are not aware) boy brand, 7 O’clock who did exactly that for every single ruffled runway look at Greedilous, on the first full day of shows. In fact it is custom here in Seoul to basically whoop and holler for anyone walking the runway… you don’t get this in Paris…but this is a fashion week ruled by millennials.
Skirting The Shirt At Bourie
Following the current norm for disrupting, well, the norm, in fashion, Bourie showcased a series of looks that deconstructed our usual dress codes. Disjointed jackets and belted striped shirtdresses were teamed together to tackle our typical takes on tailoring.
Munn’s Man’s Man
In an love letter of the lad culture back in London Munn also continued in a direction towards the dysfunctional with braces appearing over blazers, buttons boldly travelling down the back of suit jackets and oversized scarves being wrapped around the necks of hoodies. The darling of the English dandy, dogtooth print also put in a strong appearance alongside a denim parka that will be the darling of English ladies soon too. The trend for styling yourself as if you have been dressed in a freak tornado is certainly gathering pace in Seoul, with veteran Korean designer, Jinetok also showcasing dog tooth in an oversized tailored format with form defying shoulders and the widest of trouser legs.
Putting The Athlete Into Athlesiure Wear
Set to the soundtrack of Ghostbusters, Supercoma and Fleamaddona’s collaboration with Nike set the pace with their fresh takes on athelesiure wear. Those you like to brag at brunch take note: Fleamadonna attached ruffled dresses to classic gym tops and joggers whilst Supercomma’s runway- heavily streamed by it’s models on Facebook live- pumped up the puffa jacket’s volume for a sprint to the finish on day two of Seoul Fashion Week.