Proving once again that she’s the reigning queen of the London social scene, last night’s cocktail party to celebrate the new Calvin Klein OBSESSED fragrances saw a host of models and insta-stars – think Winnie Harlow, Brooklyn Beckham, and Camille Charriere – turn out to toast the latest Moss campaign.
The two new scents are inspired by the original, iconic Calvin Klein OBSESSION, which launched in 1985 and famously starred Miss Moss as its poster girl in 1993, all nude-faced and long-limbed, cavorting on the beach in the British Virgin Islands, while being photographed by her then-boyfriend Mario Sorrenti.
Rather than shoot new images of Kate, the new scents pay homage to classic scent by using unseen images of Moss from 1993. “I suppose you could say we were obsessed by OBSESSION,” says Chief Creative Officer at Calvin Klein, Raf Simons. “If one thing summed up Calvin Klein for us visually, it was Mario Sorrenti’s OBSESSION campaign with Kate Moss.”
David M Benett
Sticking with the theme of memory and obsession, the exhibition at Spencer House showed shots of young Kate lining the walls and projected onto the screens surrounding the grounds, along with a room lined with shots by Sorrenti. “I was so passionate about photography, and Kate and I were in love. I would take pictures of her all the time – we were young, and I was never again so obsessed or so in love with photographing one person,” says Sorrenti of the huge archive of images.
The scents themselves subvert usual masculine or feminine notes, with the goal of the creators being to, in the words of Simons, “to reflect an idea of memory and desire… the memory of somebody else on your skin.” To do this, OBSESSED for women is aromatic, green and just a touch spicy. The men’s version is infused with warmth and hints of citrus and vanilla notes for a suggestion of femininity under the peppery scent.
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